WSL Surf Breaks

Surfing’s first ever daily news show.

Objectives

  • Engage with the World Surf League’s global fan base beyond live streaming events.

  • Own the narrative around competitive surfing from a news perspective.

  • Support brand partners through dynamic content.

Opportunities

  • Capture the attention of an asynchronous global audience through Instagram, TikTok and YouTube.

  • Extend the WSL’s credibility as the global home for competitive surfing through news gatherings and reporting.

  • Amplify marketing initiatives for WSL’s brand sponsorship partners including Corona, Jeep, Quicksilver, Billabong, Rip Curl and Red Bull.

Strategy

  • Enlist a global network of freelance reporters, filmmakers and sources.

  • Position producers and hosts across multiple time zones to respond to breaking news.

  • Collaborate cross functionally with product, editorial, social and brand partnerships teams to ensure all stakeholder priorities are met.

Outcomes

  • 60% increase in social media engagement.

  • 80M audience views in the first season.

  • Highest-performing brand content IP.

  • 2020 Webby Awards nominations.